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Concept project

Concept, not a real businessWebsite · Brand · Instagram

Beryl & Gray

Fine jewelry boutique in Charleston, SC. A script logo and brand, a cinematic website with the collection and appointment booking, and Instagram, TikTok and YouTube profiles built from the summer film.

01 — Website

A website built to get customers

02 — Brand

Brand identity: logo, colors, type, stationery, merch, signage, social

Beryl & Gray

Fine jewelry boutique · Brand identity

Naming · chosen

Beryl & Gray

A gemstone and a surname: heritage without feeling old.

@berylandgray · berylandgray.com

Also on the shortlist

  1. Charleston Gem Co.Sounds like a mall shop
  2. Facet HouseCold
  3. Little CaratUndersells the pieces
Beryl & GrayPrimary
Beryl & GrayReversed
Icon
Beryl & GrayOne color
PrimaryHEX #0F1A16
RGB 15 · 26 · 22
PaperHEX #F3ECDF
RGB 243 · 236 · 223
AccentHEX #C8A96A
RGB 200 · 169 · 106
SupportHEX #18251F
RGB 24 · 37 · 31
Aa

Cormorant Garamond

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &$!?

Manrope for text. We buy emeralds in person, a few dozen a year, and turn down most of what we see. Each piece is set at our bench on King Street and sized free for life.

Beryl & Gray

Charleston, SC · March 12

Dear neighbor,

We buy emeralds in person, a few dozen a year, and turn down most of what we see. Each piece is set at our bench on King Street and sized free for life.

Emeralds for long summer evenings. We would love to see you soon.

Warmly,
Eleanor Gray
Owner

King St, Charleston, SC · (843) 555-0156 · berylandgray.com
Beryl & Gray
Eleanor GrayOwner

(843) 555-0156
berylandgray.com
King St, Charleston, SC

Beryl & Gray
EleanorTeam
Stationery & badges
Beryl & Gray
Beryl & Gray
Beryl & Gray
Merch

Beryl & Gray

King St, Charleston, SC
Tue–Sat · 11 am–6 pm
Signage

Emeralds for long summer evenings.

Summer viewings are by appointment, with champagne and no pressure.

berylandgray
Halo Ring · $6,400
Beryl & Gray

Book a private viewing

Tap to shop emeralds
Social media kit
03 — Social

Instagram, TikTok and YouTube, ready on day one

9:41
berylandgray
241posts
32.6Kfollowers
685following
Beryl & GrayFine jewelry boutique

Fine jewelry · Colombian emeralds 💚 · King St, Charleston

berylandgray.com
FollowMessageContact
ServicesReviewsTeamHoursBook
Emeralds for long summer evenings.
9:41
Beryl & Gray
@berylandgray
685Following
32.6KFollowers
303KLikes
FollowMessage

Emeralds, gold and the stories behind them

berylandgray.com
Pinned 48.2K 12.9K 103K 8,214 21.4K 5,930 17.1K 64.8K 9,402
HomeFriendsInboxProfile
Emeralds for long summer evenings.
Beryl & Gray@berylandgray
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0:58How to tell a good emeraldBeryl & Gray
4:12Setting a halo ring at the benchBeryl & Gray
1:30Summer stacking, three waysBeryl & Gray

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04 — Get it

Want this for your business?

Logo, website and Instagram like Beryl & Gray are all in the Starter Kit for $249, or build your own package and pay only for what you need.

Order the Starter Kit · $249Build your package

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