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Concept, not a real businessWebsite · Brand · Instagram

The Whitcombe

Boutique luxury hotel in New York, NY. A monogram-style logo and brand, a dark cinematic booking website, and Instagram, TikTok and YouTube profiles built from the evening reel.

01 — Website

A website built to get customers

02 — Brand

Brand identity: logo, colors, type, stationery, merch, signage, social

The Whitcombe

Boutique luxury hotel · Brand identity

Naming · chosen

The Whitcombe

A classic family-style name that sounds like it has a doorman.

@thewhitcombe · thewhitcombe.com

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  1. Hotel Fifty SixNumber names blur together
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  3. Maison ParkBorrowed French
The WhitcombePrimary
The WhitcombeReversed
Icon
The WhitcombeOne color
PrimaryHEX #0D0C0C
RGB 13 · 12 · 12
PaperHEX #F2ECE2
RGB 242 · 236 · 226
AccentHEX #B89A6A
RGB 184 · 154 · 106
SupportHEX #1A1817
RGB 26 · 24 · 23
Aa

Playfair Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &$!?

Jost for text. The Whitcombe opened as a private club in 1928 and reopened as a hotel after a four-year restoration. We kept the marble and the brass, and added very good plumbing.

The Whitcombe

New York, NY · March 12

Dear neighbor,

The Whitcombe opened as a private club in 1928 and reopened as a hotel after a four-year restoration. We kept the marble and the brass, and added very good plumbing.

Dress for dinner. Stay for the view. We would love to see you soon.

Warmly,
James Whitcombe
Owner

Madison Ave, Upper East Side · (212) 555-0108 · thewhitcombe.com
James WhitcombeOwner

(212) 555-0108
thewhitcombe.com
Madison Ave, Upper East Side

The Whitcombe
James WhitcombeTeam · New York, NY
Stationery & badges
The Whitcombe
The Whitcombe
The Whitcombe
Merch

The Whitcombe

Madison Ave, Upper East Side
3 pm · Check-out noon
Signage

Dress for dinner. Stay for the view.

Stay two nights midweek and dinner for two is on us.

thewhitcombe
Classic Suite · From $895 / night
The Whitcombe

Book a suite

Tap to view the suites
Social media kit
03 — Social

Instagram, TikTok and YouTube, ready on day one

9:41
thewhitcombe
242posts
26.7Kfollowers
686following
The WhitcombeBoutique luxury hotel

42 marble suites · Upper East Side 🥂 · Rooftop bar till 2

thewhitcombe.com
FollowMessageContact
ServicesReviewsTeamHoursBook
Dress for dinner. Stay for the view.
9:41
The Whitcombe
@thewhitcombe
686Following
26.7KFollowers
248KLikes
FollowMessage

A night at The Whitcombe, start to finish

thewhitcombe.com
Pinned 48.2K 12.9K 103K 8,214 21.4K 5,930 17.1K 64.8K 9,402
HomeFriendsInboxProfile
Dress for dinner. Stay for the view.
The Whitcombe Hotel@thewhitcombe
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0:58Inside the Classic SuiteThe Whitcombe Hotel
4:12Getting ready in Suite 1104The Whitcombe Hotel
1:30The rooftop bar at midnightThe Whitcombe Hotel

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04 — Get it

Want this for your business?

Logo, website and Instagram like The Whitcombe are all in the Starter Kit for $249, or build your own package and pay only for what you need.

Order the Starter Kit · $249Build your package

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