Caliche Motors

Electric motorcycle maker in Phoenix, AZ. A desert-tough logo and brand, a product website with model comparison and test-ride booking, and Instagram, TikTok and YouTube profiles built from the ride footage.

Open the website Get this for my business

01 — Website

A website built to get customers

9:41

Open the live website

02 — Brand

Brand identity: logo, colors, type, stationery, merch, signage, social

Caliche Motors

Electric motorcycle maker · Brand identity

Naming · chosen

Caliche Motors

Caliche is the hard desert soil of Arizona: tough, local, rideable.

@calichemotors · calichemotors.com

Also on the shortlist

Volt RidgeCrowded electric space
Sonoran ElectricSounds like a utility
Dustline MotoToo off-road only

Caliche MotorsPrimary

Caliche MotorsReversed

Icon

Caliche MotorsOne color

PrimaryHEX #0E0E0D
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PaperHEX #E9E1D3
RGB 233 · 225 · 211

AccentHEX #F2A23A
RGB 242 · 162 · 58

SupportHEX #1B1A18
RGB 27 · 26 · 24

Syne

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Space Grotesk for text. Every frame is welded in our Phoenix shop and ridden 500 miles of highway, wash and sand before it ships. If it survives August in Arizona, it will survive your commute.

Caliche Motors

Phoenix, AZ · March 12

Dear neighbor,

Every frame is welded in our Phoenix shop and ridden 500 miles of highway, wash and sand before it ships. If it survives August in Arizona, it will survive your commute.

Built for the desert. Quiet everywhere. We would love to see you soon.

Warmly,
Ethan Shah
Owner

Grand Ave, Phoenix, AZ · (602) 555-0181 · calichemotors.com