Second Shift Chicken
Fried chicken sandwich counter in Cleveland, OH. A loud, late-night logo and brand, an ordering-first website with the full menu, and Instagram, TikTok and YouTube profiles built from the burger close-ups.
A website built to get customers
Brand identity: logo, colors, type, stationery, merch, signage, social
Fried chicken sandwich counter · Brand identity
Naming · chosen
Second Shift Chicken
A nod to the factory crowd and the late-night counter it feeds.
@secondshiftchicken · secondshiftchicken.com
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RGB 20 · 17 · 16
RGB 246 · 239 · 227
RGB 240 · 138 · 36
RGB 33 · 27 · 24
Anton
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Inter for text. We brine every thigh in buttermilk for 18 hours and fry it only after you order. The orange sauce is our cook's recipe, and no, it is not for sale.
Cleveland, OH · March 12
Dear neighbor,
We brine every thigh in buttermilk for 18 hours and fry it only after you order. The orange sauce is our cook's recipe, and no, it is not for sale.
Fried to order. Sauced at the counter. We would love to see you soon.
Warmly,
Marco Rossi
Owner
(216) 555-0124
secondshiftchicken.com
Detroit Ave, Cleveland, OH
Second Shift Chicken
Mon–Sun · 11 am–1 amDetroit Ave, Cleveland, OH
Instagram, TikTok and YouTube, ready on day one
Fried chicken sandwiches · Gordon Square 🍗 · Open till 1 am
secondshiftchicken.com
Reviews
Team
Hours
Book
Fried to order. Sauced at the counter.
Fried to order. Sauced at the counter.
secondshiftchicken.comPinned 48.2K 12.9K 103K 8,214 21.4K 5,930 17.1K 64.8K 9,402Fried to order. Sauced at the counter.0:58How we brine 400 thighs a daySecond Shift Chicken4:12Orange sauce, made from scratchSecond Shift Chicken1:30Building The Second Shift in 60 secondsSecond Shift ChickenWant this for your business?
Logo, website and Instagram like Second Shift Chicken are all in the Starter Kit for $249, or build your own package and pay only for what you need.
