Calder Residences

Luxury condo tower in Miami, FL. A refined arch logo and brand, a cinematic website with floor plans and tour booking, and Instagram, TikTok and YouTube profiles built from the golden-hour film.

Open the website Get this for my business

01 — Website

A website built to get customers

9:41

Open the live website

02 — Brand

Brand identity: logo, colors, type, stationery, merch, signage, social

Calder Residences

Luxury condo tower · Brand identity

Naming · chosen

Calder Residences

A strong, architectural surname that reads well on a tower.

@calderbrickell · calderresidences.com

Also on the shortlist

One Biscayne PointToo long for signage
The MeridianOverused in real estate
Azure HouseGeneric in Miami

Calder ResidencesPrimary

Calder ResidencesReversed

Icon

Calder ResidencesOne color

PrimaryHEX #12100E
RGB 18 · 16 · 14

PaperHEX #EFE7DA
RGB 239 · 231 · 218

AccentHEX #C9A25F
RGB 201 · 162 · 95

SupportHEX #1D1A16
RGB 29 · 26 · 22

DM Serif Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &$!?

Manrope for text. Every residence faces west or south, so the living room catches the bay at golden hour. Our sales gallery on Brickell Avenue has a full-size model unit, shown furnished and empty.

Calder Residences

Miami, FL · March 12

Dear neighbor,

Every residence faces west or south, so the living room catches the bay at golden hour. Our sales gallery on Brickell Avenue has a full-size model unit, shown furnished and empty.

Floor-to-ceiling glass above Biscayne Bay. We would love to see you soon.

Warmly,
Owen Shah
Owner

Miami, FL · (305) 555-0115 · calderresidences.com