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Concept project

Concept, not a real businessWebsite · Brand · Instagram

LoadLine

Dispatch software for trucking fleets in Dallas, TX. A wave logo and calm product brand, an editorial SaaS website with features, pricing and a free trial, and Instagram, TikTok and YouTube profiles cut from the product video.

01 — Website

A website built to get customers

02 — Brand

Brand identity: logo, colors, type, stationery, merch, signage, social

LoadLine

Dispatch software for trucking fleets · Brand identity

Naming · chosen

LoadLine

A load line is the mark that says a truck is ready to go: short, technical, ownable.

@loadlineapp · loadline.com

Also on the shortlist

  1. DispatchProSounds like every competitor
  2. TruckBoardToo literal
  3. FleetFlowCrowded in logistics
LoadLinePrimary
LoadLineReversed
Icon
LoadLineOne color
PrimaryHEX #0F1720
RGB 15 · 23 · 32
PaperHEX #F7F8F6
RGB 247 · 248 · 246
AccentHEX #0F9F8F
RGB 15 · 159 · 143
SupportHEX #E7EFED
RGB 231 · 239 · 237
Aa

Manrope

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &$!?

Inter for text. We spent a year sitting next to dispatchers in Dallas and Fort Worth before writing a line of code. LoadLine replaces the whiteboard, three spreadsheets and most of the phone calls.

LoadLine

Dallas, TX · March 12

Dear neighbor,

We spent a year sitting next to dispatchers in Dallas and Fort Worth before writing a line of code. LoadLine replaces the whiteboard, three spreadsheets and most of the phone calls.

Every load, every driver, one board. We would love to see you soon.

Warmly,
Rosa Fischer
Owner

Deep Ellum, Dallas, TX · (555) 010-0100 · loadline.com
Rosa FischerOwner

(555) 010-0100
loadline.com
Deep Ellum, Dallas, TX

LoadLine
Rosa FischerTeam · Dallas, TX
Stationery & badges
LoadLine
LoadLine
LoadLine
Merch

LoadLine

Deep Ellum, Dallas, TX
From $29 / truck / month
Signage

Every load, every driver, one board.

Free for 14 days. Most fleets are dispatching in LoadLine by the end of day one.

loadlineapp
Live map · Included
LoadLine

Start a free trial

Tap to book a demo
Social media kit
03 — Social

Instagram, TikTok and YouTube, ready on day one

9:41
loadlineapp
105posts
9.0Kfollowers
549following
LoadLineDispatch software for trucking fleets

Dispatch software for trucking fleets 🚚 · Every load, one board

loadline.com
FollowMessageContact
ServicesReviewsTeamHoursBook
Every load, every driver, one board.
9:41
LoadLine
@loadlineapp
549Following
9.0KFollowers
84KLikes
FollowMessage

Dispatch, minus the chaos

loadline.com
Pinned 48.2K 12.9K 103K 8,214 21.4K 5,930 17.1K 64.8K 9,402
HomeFriendsInboxProfile
Every load, every driver, one board.
LoadLine@loadlineapp
Subscribe
0:58LoadLine in 15 secondsLoadLine
4:12Assigning the closest legal driverLoadLine
1:30Set up your fleet in 10 minutesLoadLine

Add a profile makeover

04 — Get it

Want this for your business?

Logo, website and Instagram like LoadLine are all in the Starter Kit for $249, or build your own package and pay only for what you need.

Order the Starter Kit · $249Build your package

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