LoadLine
Dispatch software for trucking fleets in Dallas, TX. A wave logo and calm product brand, an editorial SaaS website with features, pricing and a free trial, and Instagram, TikTok and YouTube profiles cut from the product video.
A website built to get customers
Brand identity: logo, colors, type, stationery, merch, signage, social
Dispatch software for trucking fleets · Brand identity
Naming · chosen
LoadLine
A load line is the mark that says a truck is ready to go: short, technical, ownable.
@loadlineapp · loadline.com
Also on the shortlist
- DispatchProSounds like every competitor
- TruckBoardToo literal
- FleetFlowCrowded in logistics
RGB 15 · 23 · 32
RGB 247 · 248 · 246
RGB 15 · 159 · 143
RGB 231 · 239 · 237
Manrope
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &$!?
Inter for text. We spent a year sitting next to dispatchers in Dallas and Fort Worth before writing a line of code. LoadLine replaces the whiteboard, three spreadsheets and most of the phone calls.

Dallas, TX · March 12
Dear neighbor,
We spent a year sitting next to dispatchers in Dallas and Fort Worth before writing a line of code. LoadLine replaces the whiteboard, three spreadsheets and most of the phone calls.
Every load, every driver, one board. We would love to see you soon.
Warmly,
Rosa Fischer
Owner

(555) 010-0100
loadline.com
Deep Ellum, Dallas, TX





LoadLine
Deep Ellum, Dallas, TXFrom $29 / truck / month
Instagram, TikTok and YouTube, ready on day one
0:58LoadLine in 15 secondsLoadLine
4:12Assigning the closest legal driverLoadLine
1:30Set up your fleet in 10 minutesLoadLineWant this for your business?
Logo, website and Instagram like LoadLine are all in the Starter Kit for $249, or build your own package and pay only for what you need.


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