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Concept project

Concept, not a real businessWebsite · Brand · Instagram

Lumen Skin Studio

Med spa in Los Angeles, CA. A soft, premium brand, a website that turns visitors into consults, and a calm, trustworthy Instagram profile.

01 — Website

A website built to get customers

02 — Brand

Brand identity: logo, colors, type, stationery, merch, signage, social

Lumen Skin Studio

Med spa · Brand identity

Naming · chosen

Lumen Skin Studio

Latin for light: clinical enough for medical, soft enough for spa.

@lumen.skinstudio · lumenskin.com

Also on the shortlist

  1. Glow Lab LASounds like a franchise
  2. Derma HouseToo clinical
  3. Clear TheoryReads as an app
Lumen Skin StudioPrimary
Lumen Skin StudioReversed
Icon
Lumen Skin StudioOne color
PrimaryHEX #2B2622
RGB 43 · 38 · 34
PaperHEX #EFE6DC
RGB 239 · 230 · 220
AccentHEX #B5653F
RGB 181 · 101 · 63
SupportHEX #E4D7C8
RGB 228 · 215 · 200
Aa

Cormorant Garamond

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &$!?

Manrope for text. Every plan starts with a free consultation and a conversation about what you want to keep, not just what you want to change.

Lumen Skin Studio

Los Angeles, CA · March 12

Dear neighbor,

Every plan starts with a free consultation and a conversation about what you want to keep, not just what you want to change.

Skin that looks like you, rested. We would love to see you soon.

Warmly,
Dana Whitman
Owner

Silver Lake, Los Angeles · (555) 010-0100 · lumenskin.com
Lumen Skin Studio
Dana WhitmanOwner

(555) 010-0100
lumenskin.com
Silver Lake, Los Angeles

Lumen Skin Studio
DanaTeam
Stationery & badges
Lumen Skin Studio
Lumen Skin Studio
Lumen Skin Studio
Merch

Lumen Skin Studio

Mon–Sat · 9 am–7 pm
Silver Lake, Los Angeles
Signage

Skin that looks like you, rested.

Membership: one facial a month and 10% off everything, $129/mo.

lumen.skinstudio
Signature glow facial · $150
Lumen Skin Studio

Book a free consult

Tap to treatments
Social media kit
03 — Instagram

A profile that looks like a brand

9:41
lumen.skinstudio
257posts
38.2Kfollowers
501following
Lumen Skin StudioMed spa

Med spa · Silver Lake, LA ✨ · Facials, peels & injectables

lumenskin.com
FollowMessageContact
ServicesReviewsTeamHoursBook
Skin that looks like you, rested.

A clear bio with the main offer, highlight covers in the brand colors and a first grid that mixes photos, the logo and a message, so the profile looks finished from day one.

Add a profile makeover

04 — Get it

Want this for your business?

Logo, website and Instagram like Lumen Skin Studio are all in the Starter Kit for $249, or build your own package and pay only for what you need.

Order the Starter Kit · $249Build your package

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