Sugar & Crumb
Bakery in Portland, OR. A warm, hand-drawn-feeling brand, a website with daily bakes and cake pre-orders, and a mouth-watering Instagram grid.
A website built to get customers
Brand identity: logo, colors, type, stationery, merch, signage, social
Bakery · Brand identity
Naming · chosen
Sugar & Crumb
Warm, small and a little playful, like the shop itself.
@sugarandcrumb.pdx · sugarandcrumb.com
Also on the shortlist
- Morning Rise BakeryToo long for a sticker
- Flour HourPun wears thin
- Portland ProofReads as a brewery
RGB 59 · 36 · 24
RGB 255 · 246 · 238
RGB 216 · 101 · 126
RGB 246 · 227 · 214
Playfair Display
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &$!?
Inter for text. Everything is made from scratch every morning by two bakers and one very old mixer. When it’s gone, it’s gone, so come early or pre-order.

Portland, OR · March 12
Dear neighbor,
Everything is made from scratch every morning by two bakers and one very old mixer. When it’s gone, it’s gone, so come early or pre-order.
Baked this morning. Gone by noon. We would love to see you soon.
Warmly,
Nina Park
Owner

(555) 010-0100
sugarandcrumb.com
Alberta St, Portland, OR





Sugar & Crumb
Wed–Sun · 7 am–2 pmAlberta St, Portland, OR
A profile that looks like a brand
Reviews
Team
Hours
Book

Baked this morning. Gone by noon.






A clear bio with the main offer, highlight covers in the brand colors and a first grid that mixes photos, the logo and a message, so the profile looks finished from day one.
Want this for your business?
Logo, website and Instagram like Sugar & Crumb are all in the Starter Kit for $249, or build your own package and pay only for what you need.










