Build your package
Concept project

Concept, not a real businessWebsite · Brand · Instagram

Sugar & Crumb

Bakery in Portland, OR. A warm, hand-drawn-feeling brand, a website with daily bakes and cake pre-orders, and a mouth-watering Instagram grid.

01 — Website

A website built to get customers

02 — Brand

Brand identity: logo, colors, type, stationery, merch, signage, social

Sugar & Crumb

Bakery · Brand identity

Naming · chosen

Sugar & Crumb

Warm, small and a little playful, like the shop itself.

@sugarandcrumb.pdx · sugarandcrumb.com

Also on the shortlist

  1. Morning Rise BakeryToo long for a sticker
  2. Flour HourPun wears thin
  3. Portland ProofReads as a brewery
Sugar & CrumbPrimary
Sugar & CrumbReversed
Icon
Sugar & CrumbOne color
PrimaryHEX #3B2418
RGB 59 · 36 · 24
PaperHEX #FFF6EE
RGB 255 · 246 · 238
AccentHEX #D8657E
RGB 216 · 101 · 126
SupportHEX #F6E3D6
RGB 246 · 227 · 214
Aa

Playfair Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &$!?

Inter for text. Everything is made from scratch every morning by two bakers and one very old mixer. When it’s gone, it’s gone, so come early or pre-order.

Sugar & Crumb

Portland, OR · March 12

Dear neighbor,

Everything is made from scratch every morning by two bakers and one very old mixer. When it’s gone, it’s gone, so come early or pre-order.

Baked this morning. Gone by noon. We would love to see you soon.

Warmly,
Nina Park
Owner

Alberta St, Portland, OR · (555) 010-0100 · sugarandcrumb.com
Nina ParkOwner

(555) 010-0100
sugarandcrumb.com
Alberta St, Portland, OR

Sugar & Crumb
Nina ParkTeam · Portland, OR
Stationery & badges
Sugar & Crumb
Sugar & Crumb
Sugar & Crumb
Merch

Sugar & Crumb

Wed–Sun · 7 am–2 pm
Alberta St, Portland, OR
Signage

Baked this morning. Gone by noon.

Birthday coming up? Cakes need 48 hours. Order online in two minutes.

sugarandcrumb.pdx
Brown butter oat cookie · $4
Sugar & Crumb

Pre-order a cake

Tap to today’s bakes
Social media kit
03 — Instagram

A profile that looks like a brand

9:41
sugarandcrumb.pdx
345posts
15.0Kfollowers
389following
Sugar & CrumbBakery

Small-batch bakery · Alberta St 🍪 · Cake pre-orders ↓

sugarandcrumb.com
FollowMessageContact
MenuReviewsTeamHoursBook
Baked this morning. Gone by noon.

A clear bio with the main offer, highlight covers in the brand colors and a first grid that mixes photos, the logo and a message, so the profile looks finished from day one.

Add a profile makeover

04 — Get it

Want this for your business?

Logo, website and Instagram like Sugar & Crumb are all in the Starter Kit for $249, or build your own package and pay only for what you need.

Order the Starter Kit · $249Build your package

More

More concept projects

All work