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Concept, not a real businessWebsite · Brand · Instagram

The Late Checkout

R&B pop trio in Atlanta, GA. A glossy diamond logo and brand, a cinematic artist website with tour dates and merch, and Instagram, TikTok and YouTube channels cut from the music video.

01 — Website

A website built to get customers

02 — Brand

Brand identity: logo, colors, type, stationery, merch, signage, social

The Late Checkout

R&B pop trio · Brand identity

Naming · chosen

The Late Checkout

The hour after the party: slow, smooth and a little romantic.

@thelatecheckout · thelatecheckout.com

Also on the shortlist

  1. Velvet HourCommon in R&B
  2. After TenHard to find in search
  3. Room ServiceToo jokey
The Late CheckoutPrimary
The Late CheckoutReversed
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The Late CheckoutOne color
PrimaryHEX #0D0B10
RGB 13 · 11 · 16
PaperHEX #EFE6DC
RGB 239 · 230 · 220
AccentHEX #C98A3C
RGB 201 · 138 · 60
SupportHEX #1A1620
RGB 26 · 22 · 32
Aa

Bodoni Moda

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &$!?

Jost for text. The three of us met singing for tips in the lobby bar of a Midtown hotel in 2021. Night City was written over two summers, mostly between midnight and 4 am.

The Late Checkout

Atlanta, GA · March 12

Dear neighbor,

The three of us met singing for tips in the lobby bar of a Midtown hotel in 2021. Night City was written over two summers, mostly between midnight and 4 am.

Three voices, one city after dark. We would love to see you soon.

Warmly,
Caleb Delgado
Owner

Atlanta, GA · (404) 555-0182 · thelatecheckout.com
The Late Checkout
Caleb DelgadoOwner

(404) 555-0182
thelatecheckout.com
Atlanta, GA

The Late Checkout
CalebTeam
Stationery & badges
The Late Checkout
The Late Checkout
The Late Checkout
Merch

The Late Checkout

booking@thelatecheckout.com
Peachtree St, Atlanta, GA
Signage

Three voices, one city after dark.

Night City, the debut album, is out now on vinyl and everywhere you stream.

thelatecheckout
After Hours Tour · From $45
The Late Checkout

Get tour tickets

Tap to watch the video
Social media kit
03 — Social

Instagram, TikTok and YouTube, ready on day one

9:41
thelatecheckout
212posts
27.7Kfollowers
656following
The Late CheckoutR&B pop trio

R&B trio from Atlanta 🌃 · Night City out now · Tour dates ↓

thelatecheckout.com
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ServicesReviewsTeamHoursBook
Three voices, one city after dark.
9:41
The Late Checkout
@thelatecheckout
656Following
27.7KFollowers
258KLikes
FollowMessage

Dani, Rae and Coco, singing after midnight

thelatecheckout.com
Pinned 48.2K 12.9K 103K 8,214 21.4K 5,930 17.1K 64.8K 9,402
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Three voices, one city after dark.
The Late Checkout@thelatecheckout
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0:58Night City (Official Video)The Late Checkout
4:12Night City, live from the lobbyThe Late Checkout
1:30Making Night City: the rooftop shootThe Late Checkout

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04 — Get it

Want this for your business?

Logo, website and Instagram like The Late Checkout are all in the Starter Kit for $249, or build your own package and pay only for what you need.

Order the Starter Kit · $249Build your package

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