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Concept, not a real businessWebsite · Brand · Instagram

Weeknight Kitchen

Recipe and meal-planning app in Austin, TX. A bright app-icon logo and brand, a download-first website with plans and recipes, and Instagram, TikTok and YouTube profiles built from the 3D icon reveal.

01 — Website

A website built to get customers

02 — Brand

Brand identity: logo, colors, type, stationery, merch, signage, social

Weeknight Kitchen

Recipe and meal-planning app · Brand identity

Naming · chosen

Weeknight Kitchen

Says exactly when you need it: Tuesday at six, not Sunday brunch.

@weeknightkitchenapp · weeknightkitchen.com

Also on the shortlist

  1. Dinner DoneSounds like delivery
  2. Plan PlateHard to say
  3. Easy TableToo vague
Weeknight KitchenPrimary
Weeknight KitchenReversed
Icon
Weeknight KitchenOne color
PrimaryHEX #160F10
RGB 22 · 15 · 16
PaperHEX #FBF3EC
RGB 251 · 243 · 236
AccentHEX #E2332F
RGB 226 · 51 · 47
SupportHEX #241A1A
RGB 36 · 26 · 26
Aa

Space Grotesk

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &$!?

Inter for text. Our six recipe testers cook each dish three times in a home-size kitchen in East Austin before it goes in the app. If a step needs a tool most people don't own, we rewrite it.

Weeknight Kitchen

Austin, TX · March 12

Dear neighbor,

Our six recipe testers cook each dish three times in a home-size kitchen in East Austin before it goes in the app. If a step needs a tool most people don't own, we rewrite it.

Tell it what's in your fridge. We would love to see you soon.

Warmly,
Ethan Navarro
Owner

Austin, TX · (555) 010-0100 · weeknightkitchen.com
Weeknight Kitchen
Ethan NavarroOwner

(555) 010-0100
weeknightkitchen.com
Austin, TX

Weeknight Kitchen
EthanTeam
Stationery & badges
Weeknight Kitchen
Weeknight Kitchen
Weeknight Kitchen
Merch

Weeknight Kitchen

iOS, Android, web
4,000+, tested in Austin
Signage

Tell it what's in your fridge.

Try the Cook plan free for 30 days. No card needed to start.

weeknightkitchenapp
Free · $0
Weeknight Kitchen

Download free

Tap to browse recipes
Social media kit
03 — Social

Instagram, TikTok and YouTube, ready on day one

9:41
weeknightkitchenapp
270posts
35.5Kfollowers
514following
Weeknight KitchenRecipe and meal-planning app

30-minute dinners from your fridge 🍗 · Free on iOS & Android

weeknightkitchen.com
FollowMessageContact
ServicesReviewsTeamHoursBook
Tell it what's in your fridge.
9:41
Weeknight Kitchen
@weeknightkitchenapp
514Following
35.5KFollowers
330KLikes
FollowMessage

Dinner from whatever is left in the fridge

weeknightkitchen.com
Pinned 48.2K 12.9K 103K 8,214 21.4K 5,930 17.1K 64.8K 9,402
HomeFriendsInboxProfile
Tell it what's in your fridge.
Weeknight Kitchen@weeknightkitchenapp
Subscribe
0:58Roast chicken and vegetables on one panWeeknight Kitchen
4:12Five dinners from one grocery runWeeknight Kitchen
1:30How we test a recipe three timesWeeknight Kitchen

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04 — Get it

Want this for your business?

Logo, website and Instagram like Weeknight Kitchen are all in the Starter Kit for $249, or build your own package and pay only for what you need.

Order the Starter Kit · $249Build your package

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